April 1, 2010

Stevia Sweetens Crystal Light Pure: The Popularity of Stevia Grows - Hooray!

I just saw a TV commercial for Crystal Light Pure as being "all natural, no calorie" and I wondered how they could say that to all of us ... and I pondered, could my beloved Stevia finally becoming mainstream?

Yes, Dear Reader, yes.

Kraft Foods has sweetened Crystal Light PureFitness with TruVia, a brand of Stevia. Bad news, they've also thrown in some cane sugar (why?).

It comes in three flavors and has 3g of sugar, or 15 calories, per 8 ounce serving.

People seem to like it (I checked the reviews at Amazon for the Lemon-Lime (see package image here) but heck.  I'd rather have my own Limeade made just from real limes and stevia, myself. 

Still, it's great to see Stevia gaining market power out there.  Love that.

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