Written by James A. Roberts, professor of marketing at Baylor University (which is about three hours due north from me on Interstate 35, up in Waco, Texas), it sounds like a great read from someone who has been studying consumerism and consumer behavior for awhile now. (Check out his online bio here.)
I agreed to read and review the book because I liked the idea of learning what a noted academic with a reputation for studying the "dark side" of American consumerism / marketing had found. Will Dr. Roberts have anything nice to say about voluntary simplicity? Will he have any interesting facts and figures about all that ridiculous excess we see everyday (yes, Kim Kardashian was in the news again).
My review will be posted here on December 1, 2011. It's part of the November 2011 TLC Blog Tour.
Meanwhile, Dr. Roberts has a blog too, if you're interested ....
