February 4, 2006

Free Directory Assistance (411)

1-800-FREE411 (1-800-373-3411) really works, and it's free to you.

The catch: a 12 second advertisement of a local business that plays before you get assistance -- if it competes with the number you've requested. You then get to choose whether to stay with the business you've originally requested, or opt to call its advertising competitor.

Not calling a business? No ad.

The service also provides the option of connecting by pressing a single number on your keypad, rather than writing the number down or holding it in short-term memory.

When I called, there was a number of rings before the call connected. However, I got a real human being on the line. Big plus. And, I asked for a friend's residence number. The automated number immediately popped up; it was correct; and it repeated twice, so I had more than enough time to get the number in my head and dial it myself.

Why is it free? The advertisers are paying for it. Good for them.

Source: Snopes.com, mercola.com

1 comment:

Anonymous said...

Thanks for this. At 1.25 per call, those 411 calls really add up, and no matter the family rule to use the yellow pages - the charges pop up on the bill each month. I put a stickie with this number on all our phones. Great info! Great blog!

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