September 18, 2010

Getting Rid of Online Advertising 1 - Opt Out at the Network

Network Advertising Initiative is an organization devoted to finding answers to the growing problem of spam, spyware, and other evil things used to monitor your web use for marketing purposes.

Yep, there are "advertising networks" out there keeping track of where you surf through small programs (e.g., cookies) silently placed upon your computer. No one asks your permission, they ride along the internet and grab hold unless you've blocked them somehow. These networks use the data sent by the software to their main hub to compile your preferences. All for the purpose of gearing advertising especially for you, lucky you.

That's why when you surf for netbooks, you suddenly get ads for netbooks showing up on the magazine sites you visit for example. Targeted online advertising.

There's no single magic button to stop this Big Brother type of tactic. However, there are ways to minimize it, and one of them is to Opt Out at the network site.

For example, you can Opt-Out at the NetworkAdvertising site fast and easy. Just follow the steps.

Does it mean that they'll never put a cookie back on your machine? Nope. However, with some other tools that I've already implemented, I'm happy to report that I only had one cookie from this network on my machine - made me all Security Proud.

More on that later.

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