WalMart is slashing food prices and hopes to have its famous yellow "Price Rollback" signage on around 10,000 items -- all set in place by April 1st.
The fact that Easter is April 4th, a big 'home-cooking holiday' isn't lost here, those lower prices will be hitting just in time. Wal-Mart saw lower traffic in the 4th quarter of 2009, right before Christmas, and looks like the monster corporation isn't taking any chances on a repeat for the Easter holiday season.
Interestingly enough, I found this information in the news media, repeating a story released by Reuters, where the source was revealed to be a stockbrokerage firm that had received an email from WalMart on its new campaign.
I did not find any official press release on the big price cuts at the WalMart corporate site. And over at WalMart.com, there wasn't any big news (yet) and the "in-store rollbacks" page didn't have anything on massive cuts, either.
Guess we'll all have to wait and watch for this one.
Image: Soft drinks for sale at Alexandria, Virginia, grocery store. Wikimedia Commons, public domain.